Prepared by Robyn Rocha · a reference, not a recommendation to spend
Advertising, service by service: what each platform allows.
Every service on the menu, checked against Google’s and Meta’s own advertising policies. Each platform section opens with the rules in the platform’s own words, linked to the source, followed by what those rules mean for each service. Policies change, so everything here gets re-checked before any campaign launches. Nothing on this page presumes an advertising budget — the marketing plan works without one.
Google Ads
The rules, in Google’s own words
“Promotion of speculative and/or experimental medical treatments” is not allowed, and “promotion of cell or gene therapies” is prohibited generally. The stated exception: “In the United States, Google allows the promotion of FDA licensed or approved cell or gene therapies by entities that hold the relevant FDA license or approval to market that product.”
Source: Google Ads — Healthcare and medicines policy
“Google allows ads for cell or gene therapies that are exclusively educational or informational in nature, regardless of regulatory approval status.”
Same policy page — the educational exception.
Google “restricts the promotion of services related to the online prescribing, dispensing, and sale of prescription drugs,” naming online pharmacies and telemedicine providers, and allows telemedicine providers “if they’re accredited by LegitScript’s Healthcare Merchant Certification Program.” Using a specific prescription drug name as a keyword or in ad copy is what pulls an advertiser into the restricted-drug-terms rules; service-category names do not.
Source: same policy page — prescription drug services and restricted drug terms. Whether a physical clinic that also offers virtual consultations falls under the telemedicine category is not clearly resolved by the policy text.
Enforcement under these policies is not instant: “a warning will be issued at least 7 days prior to any suspension of your account.”
Same policy page.
What that means, service by service
| Service | Allowed | Not allowed |
|---|---|---|
| IV therapy, shots, and lab testing | Advertise directly, by service name, with prices shown. | Attach disease-treatment claims to any drip or test. |
| Detox, sauna, and the Reset Suite | Advertise freely. Low-search-volume names can sit under broader terms people actually type — a budget judgment, not a rule. | Make organ-level medical detox claims. |
| Thermography | Advertise as proactive, radiation-free wellness imaging — the website’s own framing. | Position it as a replacement for a mammogram or other standard screening. |
| Neurofeedback and emotional wellness | Advertise toward stress, focus, burnout, and brain-mapping searches. | Claim treatment of diagnosed clinical conditions. |
| Facials and aesthetics | Advertise normally. | Nothing Google-specific beyond the general health-claim rules. |
| Weight loss and body contouring | Advertise; the local search demand is large. | Promise specific amounts or timeframes. |
| Hormone optimization and peptide therapy | Advertise the service categories under their real names, and the free consultation, which is a genuine first step. | Use or bid on specific compound names — that is what triggers the restricted-drug-terms rules. And never rename or disguise a service to pass ad review; circumventing review is its own violation. |
| Stem cell and exosome therapy | Content that is exclusively educational or informational may run — the policy carves that out explicitly. | Run any ad that sells it. The prohibition is categorical, regardless of budget. |
Meta Ads — Facebook and Instagram
The rules, from Meta’s ad standards
Meta’s Drugs and Pharmaceuticals standard requires advertisers promoting prescription drugs to hold certification (through LegitScript or Meta’s own review) and restricts such ads to audiences 18 and over.
Source: Meta Transparency Center — Drugs and Pharmaceuticals
Meta’s Health and Wellness standard requires an 18-and-over audience for cosmetic procedures and weight-loss products, prohibits creative built on negative self-perception across all health and beauty categories, and restricts before-and-after imagery specifically for weight-loss and anti-aging treatments — the restriction is not a blanket ban on all before-and-after content.
Source: Meta Transparency Center — Health and Wellness
Meta’s published standards contain no named prohibition on stem cell or exosome advertising. In practice, such ads are enforced against under the standards covering unproven or misleading health claims — rejection is the practical outcome, not a written categorical ban.
Read directly from the published ad standards; noted here because the distinction matters when deciding where effort goes.
What that means, service by service
| Service | Allowed | Not allowed |
|---|---|---|
| IV therapy, shots, and lab testing | Advertise directly. Visually strong services suit the platform. | Attach disease-treatment claims. |
| Detox, sauna, and the Reset Suite | Advertise freely; the experience itself is the creative. | Make organ-level medical detox claims. |
| Thermography | Advertise as a wellness screening. | Frame it against mammograms or standard diagnostics. |
| Neurofeedback and emotional wellness | Advertise toward stress, burnout, and focus. | Claim clinical treatment, or build creative that tells the viewer something is wrong with them. |
| Facials and aesthetics | Advertise normally — routine facials and skincare sit in the general-wellbeing category rather than the restricted cosmetic tier. | Use creative built on insecurity or negative self-perception. That rule applies to every health and beauty category, without exception. |
| Weight loss and body contouring | Advertise to an audience 18 and over, selling the service and the result of feeling well. | Use before-and-after transformation imagery, close focus on body parts, or negative self-image hooks — the specific things the policy names. |
| Hormone optimization and peptide therapy | Advertise the service category and the free consultation. | Promote prescription drugs by name without going through Meta’s certification requirements. |
| Stem cell and exosome therapy | No named prohibition exists in Meta’s published standards — that is the honest reading. | Expect approval. Ads for unproven therapies are routinely rejected under the misleading-claims standards, so this is not a dependable channel for the service. |
Flagged, not answered: ozone insufflation and the ozone drips sit closer to both platforms’ unproven-treatment lines than anything else on the menu, and were not conclusively verified either way. They get checked individually before any campaign would include them.
If advertising ever happens: replicate and innovate
Both platforms publish every ad currently running — Meta’s Ad Library and Google’s Ads Transparency Center are public, free, and searchable. So the first step of any campaign is never a blank page: it is studying what other wellness and regenerative practices are actually running — which offers they lead with, which creative they keep renewing, which they quietly retire — keeping what is clearly working, and building something better on top of it. The practices spending real money on ads have already paid for the lessons; the libraries make those lessons free to read. Managing advertising itself sits outside the marketing engagement — it is part of the business system option — and this page is the starting map for it.